Towards Experience Design
This article offers a definition for an emerging discipline: Experience Design. Published by Danish Designers.
From design to Design
What is Design? Published by Danish Designers.
The Age of Stance
This article presents concepts for new viewpoints in the relationship of marketing and design: ego-brands, communities of stance, co-creation, product presence. Published by Danish Designers.
Alchemy of Cultures
Mario Gagliardi discusses the influence of culture on branding and design. Here, he argued as the first author in design management for the inclusion of cultural factors within the design process. Published by Design Management Institute (USA).
Transcribing Codes: Models for Cultural Fit in Branding
Following up on the article 'Alchemy of Cultures', this article describes a practical framework for 'cultural fit' in design and branding.
A New Taxonomy of the Design Process
This article discusses the creative process and the broad potential of generative design. Published by Danish Designers.
Imitated, Commodified, Experienced (Imiteret, kommercialiseret, oplevet)
A new framework for the integration of design in business by analyzing global economic development stages. Published by the DDC - Danish Design Center. (Danish/English).
La Marca Es...
In this article, Mario Gagliardi introduces brand metaphors and the concept of 'contact points' for products and brands. Published by Identico (Spanish).
지식경제시대 디자인이 짊어질 기회와 도전
This article discusses the challenges and chances for design management in the age of the knowledge economy. Published by Monthly Design (Korean).
Where will Design go from here?
New considerations on functionality for digital product narratives. Published by Monthly Design (Korean).
The Message of Objects
Analysing the Narratives of Product Design: What makes a product 'fun'? Published by the Korean Institute of Design Promotion in "Future of Industrial Design" (Korean).
Your Future Starts Here
The Design Briefing in Practice: Workshop by Mario Gagliardi at the German Design Council - Rat für Formgebung (German).
Decision-making by design
How do we decide for or against something, and what has design got to do with it? Presentation at the era 05 design congress in Copenhagen.
The World as Will and Idea
Starting from Schopenhauers's famous work, Mario Gagliardi explores the history of ideas. Keynote presentation at the era 05 design congress in Copenhagen.
The Gap between Design and Management
What divides, what unites these two disciplines? Presentation by Mario Gagliardi at the University of Westminster, London.
Trends and what they can tell us about society and design: A lecture by Mario Gagliardi at the PDMA (Product Development and Management Association) in London.
Mit dem Design Briefing zum Unternehmensziel
How to write an effective Design Briefing. Published by Austrian Designstiftung (German).